This episode is about Advertising, Media Strategy, Digitalization, Consumer Behavior and Brand Safety. This episode is part of our NextM podcast special series, containing short interview snippets that were recorded remotely – please excuse minor technical interruptions. Brand that want to reach its target groups appropriately during the crisis should carefully review its media strategies in several points. Our guest in this special episode, Stevan Randjelovic, Director Brand Safety and Digital Risk at GroupM, has some valuable recommendations for advertisers regarding brand safety: Due to the increased sensitivity of consumers, it is currently more important than ever to carefully review the media plan and in particular copies and creatives in digital advertising. As a result, advertisers will be able to identify strategic implications for the future, when the crisis is over. As Stevan says, we are currently experiencing a "Digitalization on Steroids" which includes significant changes in consumer behaviors – listen in to find out what this means.   Links Stevan Randjelovic: Twitter: https://twitter.com/stevan_r?lang=de LinkedIn: https://www.linkedin.com/in/stevanrandjelovic/ Links GroupM: Website: https://www.groupm.com/ Twitter: https://twitter.com/GroupMWorldwide LinkedIn: https://www.linkedin.com/company/groupmworldwide/   Weitere Links: Tobias Matt of MediaCom on how Corona is driving digitalization: https://www.youtube.com/watch?v=XXbADMV0MKM&feature=youtu.be   Brian Wieser with four recommendations for marketers during the crisis: https://www.groupm.com/managing-through-crisis Tatjana Damgaard of [m]SCIENCE on changing consumer behavior: https://www.youtube.com/watch?v=GuZVLuxH3uoschließen

This episode is about Brand Safety, Advertising, News Consumption, Digital Media and Trust. This episode is part of our NextM podcast special series, containing short interview snippets that were recorded remotely – please excuse minor technical interruptions. Currently, one of the most discussed questions in the advertising industry is probably how to ensure brand safe advertising in times of bad news and fake information regarding Corona. This is exactly the topic our guest in this special episode, Stevan Randjelovic, Director Brand Safety and Digital Risk at GroupM, deals with. We discuss with him why advertisers should avoid pure keyword blocking and how the overall news consumption is currently changing, especially in digital media. In addition to insights on how to manage brand safe communication and to support trusted information during the crisis, Stevan also shares his personal advice on how to make isolation a bit more comfortable. Links Stevan Randjelovic: Twitter: https://twitter.com/stevan_r?lang=de LinkedIn: https://www.linkedin.com/in/stevanrandjelovic/ Links GroupM: Website: https://www.groupm.com/ Twitter: https://twitter.com/GroupMWorldwide LinkedIn: https://www.linkedin.com/company/groupmworldwide/   Weitere Links: John Montgomery on Brand Safety during a Crisis: https://www.iab.com/events/iab-there-measuring-brand-safety-during-a-crisis/ Stevan Randjelovic on brand safety and ad fraud in general: https://meinpodcast.de/nextm/e21-Stevan+Randjelovicschließen

This episode is about Brand Safety, Advertising, Trust, Technology, Agency. Topics such as brand safety and trust are becoming increasingly important in the advertising market, especially when considering that ad fraud is set to cost the industry billions of US dollars every year. In this podcast, Stevan Randjelovic, Brand Safety Manager EMEA at GroupM, describes the current status of trust and brand safety in the media business. Using several examples, Stevan demonstrates what potential risks exist especially in online advertising environments. Furthermore, he explains the process of ensuring brand safety and talks about the “Global Alliance for Responsible Media” that aims to protect the integrity of media. Links GroupM: Website: https://www.groupm.com/ Twitter: https://twitter.com/GroupMGermany LinkedIn: https://www.linkedin.com/company/15247567 Facebook: https://www.facebook.com/GroupM-Deutschland-1434893150137286/ Vimeo: https://vimeo.com/groupmgermany Links Stevan Randjelovic: Twitter: https://twitter.com/stevan_r?lang=de LinkedIn: https://www.linkedin.com/in/stevanrandjelovic/schließen

Diese Episode der Nextm Podcast-Reihe blickt zurück auf die DMEXCO 2019 in Köln. Auf Europas größter Messe für Digitales Marketing trafen sich Anfang September wieder die wichtigsten Entscheider der digitalen Wirtschaft. Die DMEXCO stand in diesem Jahr unter dem Motto: #TrustInYou. Es ging auf der DMEXCO um den Begriff Vertrauen und alle seine Facetten: Vertrauen in und von Kunden, Konsumenten, Unternehmen - auch Vertrauen in sich selbst.   All das wird im Podcast thematisiert – mit Hilfe vieler Experten, wie z.B. Dominik Matyka, Chief Advisor der DMEXCO, Stefan Randjelovic, Brand Safety Manager EMEA der Group M, Philipp Dommers, Geschäftsführer von Welect, Julian Kramer, Chief Experience Ambassador von Adobe, sowie Lidija Zickar und Andrea Zenner von der Media-Agentur MediaCom. Sie beschreiben, wie sie das Vertrauen von Kunden und Konsumenten gewinnen wollen. Ihr möchtet mehr zu Digital Marketing und Innovationen erfahren? Dann besucht auch unsere Innovationsplattform www.nextm.de   Links: Website: https://dmexco.com/de/ Dmexco Podcast: https://dmexco.com/de/podcast/ Twitter: https://twitter.com/dominikmatyka?lang=deschließen

Gaming and eSports are rapidly evolving into a kind of pop culture and are increasingly interesting for the advertising industry. Itamar Benedy, CEO and founder of Anzu, took the opportunity and developed Anzu, a platform for in-game advertising campaigns. This podcast starts with the characteristics and advantages of advertising in the gaming environment and the technical basics. Itamar also discusses the topic of data collection and explains which special model can help marketers measure the success of their in-game campaigns: Ad viewability and brand safety in particular have top priority at Anzu. And finally, for those new to in-game advertising, Itamar also provides valuable tips for transforming ads from the real world into the gaming world. Further information about gaming and eSports can be requested directly from [m]STUDIO: [email protected] Links Anzu: Website: https://anzu.io/ Twitter: https://twitter.com/Anzu_io LinkedIn: https://www.linkedin.com/company/anzuio Facebook: https://www.facebook.com/anzu.io/ YouTube: https://www.youtube.com/channel/UCzTw-yzzmmmidK-LdUSsQUA Links Itamar Benedy: Twitter: https://twitter.com/BenedyItamar LinkedIn: https://www.linkedin.com/in/itamarbenedy/  schließen