In a special guest episode, we are joined by TomTom’s Head of Developer Portal, Gregory De Jans, and Head of Product Marketing, Louis Debatte-Monroy. We chat about how API’s can create new business models for enterprises and what you might need to consider when marketing to a new community of users and consumers.---The BCG Platinion on Digital Podcast brings you expert discussions on how winning organisations are harnessing new technologies and digital ways of working. Every episode features a topic at the core of BCG Platinion; adoption of emerging technologies, digital design, IT engineering and architecture, Agile and cybersecurity. Subscribe now for the latest perspectives from knowledge leaders in technology and digital transformation .Learn more about BCG Platinion on our Website or LinkedIn