GroupM
Nr.
Titel
Länge
-
27.16:33This episode is about Cyborg, Technology, Artificial Senses, Science, Biology Technology has become a fundamental part of our everyday life. Neil Harbisson, Co-Founder of the Cyborg Foundation, has moved one step further by actively becoming part of technology: He has an antenna implanted in his skull to overcome his color blindness and perceives the entire color spectrum from infrared to ultraviolet as vibrations in his head. In our conversation he tells us exactly how this works, what "Superpowers" other cyborgs already have and what will be possible in the future. He also explains the deeper purpose and benefits of these "Artificial Senses" and what positive effects they might have on humanity and our overall connection to our planet and other species. Links Cyborg Foundation: Website: https://www.cyborgfoundation.com/ Facebook: https://www.facebook.com/cyborgfoundation/ Instagram: https://www.instagram.com/cyborgfoundation/ Twitter: https://twitter.com/Cyborg_Labs LinkedIn: https://de.linkedin.com/company/cyborg-foundation-labs Links Neil Harbisson: Website: https://www.cyborgarts.com/ Twitter: https://twitter.com/NeilHarbisson Instagram: https://www.instagram.com/neilharbisson/?hl=en LinkedIn: https://www.linkedin.com/in/neil-harbisson-884065172/
-
21.7 Nov. 201923:53This episode is about Brand Safety, Advertising, Trust, Technology, Agency. Topics such as brand safety and trust are becoming increasingly important in the advertising market, especially when considering that ad fraud is set to cost the industry billions of US dollars every year. In this podcast, Stevan Randjelovic, Brand Safety Manager EMEA at GroupM, describes the current status of trust and brand safety in the media business. Using several examples, Stevan demonstrates what potential risks exist especially in online advertising environments. Furthermore, he explains the process of ensuring brand safety and talks about the “Global Alliance for Responsible Media” that aims to protect the integrity of media. Links GroupM: Website: https://www.groupm.com/ Twitter: https://twitter.com/GroupMGermany LinkedIn: https://www.linkedin.com/company/15247567 Facebook: https://www.facebook.com/GroupM-Deutschland-1434893150137286/ Vimeo: https://vimeo.com/groupmgermany Links Stevan Randjelovic: Twitter: https://twitter.com/stevan_r?lang=de LinkedIn: https://www.linkedin.com/in/stevanrandjelovic/
-
Diese Episode der Nextm Podcast-Reihe blickt zurück auf die DMEXCO 2019 in Köln. Auf Europas größter Messe für Digitales Marketing trafen sich Anfang September wieder die wichtigsten Entscheider der digitalen Wirtschaft. Die DMEXCO stand in diesem Jahr unter dem Motto: #TrustInYou. Es ging auf der DMEXCO um den Begriff Vertrauen und alle seine Facetten: Vertrauen in und von Kunden, Konsumenten, Unternehmen - auch Vertrauen in sich selbst. All das wird im Podcast thematisiert – mit Hilfe vieler Experten, wie z.B. Dominik Matyka, Chief Advisor der DMEXCO, Stefan Randjelovic, Brand Safety Manager EMEA der Group M, Philipp Dommers, Geschäftsführer von Welect, Julian Kramer, Chief Experience Ambassador von Adobe, sowie Lidija Zickar und Andrea Zenner von der Media-Agentur MediaCom. Sie beschreiben, wie sie das Vertrauen von Kunden und Konsumenten gewinnen wollen. Ihr möchtet mehr zu Digital Marketing und Innovationen erfahren? Dann besucht auch unsere Innovationsplattform www.nextm.de Links: Website: https://dmexco.com/de/ Dmexco Podcast: https://dmexco.com/de/podcast/ Twitter: https://twitter.com/dominikmatyka?lang=de
