Gaming and eSports are rapidly evolving into a kind of pop culture and are increasingly interesting for the advertising industry. Itamar Benedy, CEO and founder of Anzu, took the opportunity and developed Anzu, a platform for in-game advertising campaigns. This podcast starts with the characteristics and advantages of advertising in the gaming environment and the technical basics. Itamar also discusses the topic of data collection and explains which special model can help marketers measure the success of their in-game campaigns: Ad viewability and brand safety in particular have top priority at Anzu. And finally, for those new to in-game advertising, Itamar also provides valuable tips for transforming ads from the real world into the gaming world.

Further information about gaming and eSports can be requested directly from [m]STUDIO: [email protected]

Links Anzu:

Website: https://anzu.io/

Twitter: https://twitter.com/Anzu_io

LinkedIn: https://www.linkedin.com/company/anzuio

Facebook: https://www.facebook.com/anzu.io/
YouTube: https://www.youtube.com/channel/UCzTw-yzzmmmidK-LdUSsQUA


Links Itamar Benedy:

Twitter: https://twitter.com/BenedyItamar

LinkedIn: https://www.linkedin.com/in/itamarbenedy/

 

• 00:20The idea of Anzu
• 02:38The need of advertising in gaming
• 04:39Advantages and types of in-game ads
• 07:37How game developers work
• 08:54Integrating video ads in games
• 11:35Anzu’s vision of more free-to-play games
• 12:40The question of data
• 15:46Measuring the campaign effectiveness
• 19:45Parameters influencing the campaign
• 20:57First steps in in-game advertising

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